Top Digital Marketing Trends in 2023

Abhishek G Y
2 min readDec 7, 2022
Top Digital Marketing Trends in 2023

Find the Top Digital Marketing Trends in 2023 that will create enormous impact in the industry

1) Digital Transformation

Digital transformation” has become a popular buzzword since March 2022, and companies of all sizes are investing significant dollars in the migration to digital platforms, including eCommerce, chat bots, email, apps, artificial intelligence, predictive analytics, omni channel marketing and augmented and virtual reality. Brands that embrace evolving technologies to create a more seamless customer experience.

2) Influencer Marketing

Influencer marketing will solidify its position as a key channel for consumer brands. Consumer brands have historically used social media influencers to present authentic unbiased advertising to appeal to prospects and customers.

3) Artificial Intelligence

If you haven’t already realized it, 2022 may be the year that a lot of people wake up to the dominance of artificial intelligence (AI). It’s sure to be at the heart of global business and industry

in the future — and it’s already taking over many simple jobs.

4) Chatbots

Chatbots will continue to be an important part of digital marketing in 2022 This AI-based technology uses instant messaging to chat in real-time, day or night, with your customers or site visitors.

5) Video Marketing

Video marketing is one of, if not the, most important marketing trend today and likely for the next 5–10 years. These numbers show the importance of incorporating video into your digital marketing strategy in 2022:-

70% of consumers say that they have shared a brand’s video

72% of businesses say that video has improved their conversion rate

52% of consumers say that watching product videos makes them more confident in online purchase decisions.

Are you ready to implement these in your digital marketing strategy for 2023?

If yes,

Then, be the first one to catch up with digital marketing trends in 2023 to level up your business.

We at Atharva Creative Technology helps the brand to leverage infinite growth on social media through creative and innovative approach that boosts your brand presence across various social media channels.

We incorporate the latest emerging trends of digital marketing to sky rocket your business growth.

Our unique and effective digital marketing strategy helps you stay ahead of your competitors and get enormous recognization and leads for your business.

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Digital marketing trends in 2023

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Abhishek G Y



Abhishek G Y

Digital Strategist | Personal Branding Coach | Content and Copy Writer| Six Sigma Yellow Belt|